C R E A T I V E D I R E C T O R
About me
Hi, I’m Justin Joshua, also known as JJosh or JustJosh. I am currently Global Creative Specialist/Lead at LEGO HQ in Billund, Denmark. Since I joined LEGO in 2019, I have worked on everything from Brand campaigns, to Adult repositioning and relevance campaigns to incredible IP partnerships the likes of Disney, Universal Studios, Netflix and more. Our break through work has positioned LEGO as the number one most loved brand in the world year on year, named AdAge’s top 5 best campaigns of the year for the 'Adults Welcome' campaign.
Before LEGO, I worked across the globe in advertising agencies. My last role was at BBDO Berlin where I was Global Creative Director over the Daimler Smart account, before that DDB Spain, Mullen Lowe Bangkok, Y&R Cape Town and Joe Public Cape Town. I have been lucky to work on great brands and with incredible people from Unilever in South East Asia, to Nandos, MIni and Land Rover South Africa, Carlsberg in Germany and LEGO in Denmark. Picking up every major industry award including Cannes Lions, D&AD, One Show, LIA, NYF, Eurobest, ADC, and more. I have also been fortunate to judge on several awards panels, from ADC Germany, New York Festivals, Dubai Lynx, MENA Digital awards, Bestadsontv, and am currently a 2025 LIAsons coach. I’ve mentored at Miami Ad School Hamburg, Red & Yellow Cape Town and Norlys in Norway.
Aside from that, I am just really passionate about great ideas, storytelling, craft and seeing work that is of value in the world. I truely believe in the power of collaboration, I love nurturing young talent and growing a team and theres no better feeling than seeing your ideas come to life and people laughing, or lives changing because you created something good.
INDUSTRY RECOGNITION
3 X Silvers
2 X Bronze
7 X shortlists
2 Graphite
1 Wood
3 X Merit Awards
1 X Grand Prize
2 X First Prizes
2 X Second Prizes
1 X Gold
2 X Silvers
1 X Silver
2 X Craft awards
1 X Bronze
2 X Craft
2 X Gold
7 X Gold
2 X Silvers
5 X Bronzes
8 Craft certificates
3 X Ad of the Year consecutively
Multiple features on Luerzers Archive & Shots Magazine.
Member of ADC Europe and Germany, LIAsons 2025 Mentor, awards judge ADC, NYF, Dubai Lynx, MENA Digital and regular judge and contributor on Bestadsontv.com.
Testimonials & Recommendations
Ahmed Tilly
Creative Advisor at Number 10 – A Creative Consultancy
Former Manager at Black River FC
"Justin is one of the best craftsmen I have worked with. His unrelenting pursuit of perfection helped lift Black River FC's profile in the time he worked with us. Justin is as obsessed with finding that great idea as he is with his craft as an art director.
He is still missed at our agency."
Michael Schachtner
Chief Creative Officer at Dentsu Creative DACH
Former Manager at BBDO Berlin
"Justin and I worked together at BBDO Berlin on the international smart account. Justin is a great creative with very good people skills. He is able to lead a team with a precise approach and creative intelligence to deliver the best work. He always pushes hard to get the best from himself and the people around him. He would be an asset to any team or endeavour as a strong leader and a hands-on creative."
Graham Lang
Chief Creative Officer, VML Canada
Former Manager at Y&R Cape Town
"Justin is a great guy and a great creative. I really enjoyed having him onboard at Y&R. He was a big part of some work that I'm really proud of."
Rowan Foxcroft
Associate Creative Director
Former Direct Report
"Justin was a great mentor, and I'm really proud of the work we produced together during his time at Y&R Cape Town."
Alexander Fuchs
Art Director Digital at PAHNKE GmbH & Co. KG
Former Direct Report
"I had a great time working with Justin for about one and a half years on different projects. During this time he not only showed his ability to spot big ideas and his sense for details and Art Direction. The skill that stood out for me the most, was his passion for great ideas and the way he inspired people to share that attitude with him — bringing the best creative work out of them. He also brought new momentum into the award idea process of our department, which really helped accelerate the realization of these ideas. I will miss working with him as he was a great mentor and fun person."
Pedro Andragnes
Global Creative Director/ Former creative partner
"I really enjoyed working with Justin at C14torce. He has an awesome creative mind capable of coming up with 360º ideas and visualizing them in a unique way. But most of all, he is a great fellow to work with."
CONTACT
justin3790@gmail.com
+45 2753 0934