SASOL ‘WHAT IF?’

How we positioned a fuel giant as a forward-thinking energy leader by reframing the power of curiosity with a question, “What if?

To strengthen Sasol’s position as a leader in fuel and energy, we developed an integrated brand campaign built on the insight that every breakthrough begins with curiosity. The creative platform — “What if?” — reframed Sasol as a company not only providing energy today, but actively imagining and investing in the renewable solutions of tomorrow. Through a multi-channel rollout across Africa using TV, print, radio, outdoor, and digital, the campaign reinforced Sasol’s innovation credentials, inspired public trust, and positioned the brand as a forward-thinking energy leader.

Role: Art Director