OLD MUTUAL ‘PEARL DIVER’

How we turned 165 years of dusty old experience into living, breathing trust.

By showing that experience isn’t just history—it’s proof. Old Mutual’s campaign turned 165 years of investment expertise into a simple, powerful promise: in the right hands, your money grows. Through TV, radio, print, outdoor, and a redesigned website that connected people directly to their own personal investment advisor, we built confidence, drove leads, and positioned Old Mutual as the most trusted guide for financial growth.

Role: Creative director.