LEGO MARVEL BRICKVERSE

How we launched the first-ever global LEGO Marvel campaign for kids.

We established a new multi-year brand platform, full integrated across LEGO and Disney channels, and reaching millions of kids and adults worldwide. The LEGO Marvel Brickverse lets every tween become the God of their own multiverse, where the power to rebuild the cinematic universe, and tell their own stories is in their hands.

Role: Creative lead.