LEGO BRICK TO THE FUTURE

How we reignited Back to the Future nostalgia through LEGO storytelling to convert movie fans into brand fans.

The “Brick to the Future” short cleverly fuses LEGO creativity with the nostalgia of Back to the Future, engaging film fans and converting them into builders. By showcasing the iconic DeLorean and beloved characters in LEGO form, it positions the 10300 Time Machine as both a collectible and an experience—driving sales while strengthening LEGO’s appeal to adult fans of pop culture.

Role: Creative lead.