CITY OF CAPE TOWN

How we tackled petty crime threatening Cape Town’s global appeal by putting criminals in the spotlight—quite literally.

When the City of Cape Town needed to safeguard its most iconic street, we reimagined existing resources into a smarter system that was both simple and scalable. By turning everyday technology into a crime-prevention tool, we delivered a cost-effective solution that not only kept Long Street safe but also preserved its legendary reputation as the cultural heartbeat of Africa.

Role: Creative director.