NANDOS ‘WHEELIE’

How we turned inflation on its head by inflating the meal instead.

With inflation biting into wallets, South Africans were looking for more value at mealtime. Nando’s responded with the Moerse Big Meal—because when times get tough, bigger really does mean better. The name itself, rooted in local slang, instantly captured attention and appetite.

We brought it to life with a retail campaign full of Nando’s trademark mischief—from a delivery man pulling wheelies through Cape Town to hours of side-splitting fun. The result? A campaign that proved value can be delivered with wit, that bigger can feel better, and that even in tough times, Nando’s finds a way to make the nation grin.

Role: Art director.